TotalNumbers

Calculator category

Marketing Calculators

Marketing calculators help advertisers, growth teams, ecommerce operators, and publishers understand whether traffic, experiments, funnels, email campaigns, lead value, MER, spend, and revenue are moving in the right direction.

  • Clear calculator inputs
  • Related tools nearby
  • Verify important decisions

Featured marketing calculators

ROAS

Calculate return on ad spend from revenue and advertising cost.

Marketing

Ad Revenue

Estimate monthly website ad revenue from pageviews, RPM, and fill rate.

Marketing

A/B Test

Compare A/B conversion rates, lift, and a simple significance indicator.

Marketing

All marketing calculators

ROAS

Calculate return on ad spend from revenue and advertising cost.

Marketing

CPC CPM CTR

Calculate cost per click, cost per thousand impressions, and click-through rate.

Marketing

Ad Revenue

Estimate monthly website ad revenue from pageviews, RPM, and fill rate.

Marketing

Conversion Rate

Calculate conversion rate, revenue per visitor, and conversions needed.

Marketing

A/B Test

Compare A/B conversion rates, lift, and a simple significance indicator.

Marketing

Email Marketing

Calculate open rate, CTR, click-to-open rate, conversion rate, and revenue per email.

Marketing

Funnel Conversion

Calculate step conversion rates, total funnel conversion, largest drop-off, and visitors needed for a target.

Marketing

Lead Value

Estimate expected lead value from close rate, customer value, gross margin, and cost per lead.

Marketing

MER

Calculate marketing efficiency ratio from total revenue and total marketing spend.

Marketing

Related calculator hubs

Some decisions span more than one category. These subhubs group related calculators into broader workflows.

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About marketing calculators

Calculate ROAS, MER, lead value, ad metrics, email metrics, A/B tests, funnels, clicks, impressions, and revenue. Each TotalNumbers calculator includes clear inputs, result explanations, formula notes, related tools, and a reminder to verify important decisions with current information.

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Related guides

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Marketing Calculator FAQ

Are marketing results exact?+

They are estimates based on the inputs you provide. Attribution windows, refunds, fees, and platform reporting can change final numbers.

Which marketing calculator should I start with?+

Use ROAS for campaign profitability, CPC CPM CTR for traffic efficiency, and ad revenue for publisher income planning.